Chocolate Peanut Butter
Rich chocolate with roasted peanut butter: a familiar pairing, designed to feel substantial without becoming overly sweet.
PROPOSED FLAVOR
PROTEIN BARSENERGY BARSRECOVERY BARSMEAL BARS
All bar concepts
POINT BREAK PROTEIN / EVERYDAY PROTEIN
Train hard. Take it outside.
Our flagship protein-focused concept for the gym bag, the beach bag, and the days that take you from one to the other.
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PROPOSED PACKAGING · IN DEVELOPMENT
THE IDEA BEHIND PROTEIN
Getting to know Point Break Protein Bars.
We want Point Break Protein Bars to be the easy choice when you want a protein-focused snack you can take with you. The development priorities are taste, texture, and everyday value: a bar that earns a place in your routine because you enjoy eating it.
We’re comparing manufacturers and product options with those priorities in mind. The aim is a satisfying bite and balanced sweetness, with lower-sugar recipes and no artificial sweeteners included in the development brief. We’ll publish the final ingredients and nutrition once a formula is confirmed.
FROM THE WEIGHT ROOM TO THE WATER
Move. Explore.
Find your next break.
THREE FLAVOR DIRECTIONS
Taste what’s next.
Vanilla Almond
A mellow vanilla direction with toasted almond character and a softer, dessert-inspired finish.
PROPOSED FLAVORCookies & Cream
Cocoa-cookie notes against a creamy vanilla base, with a little texture to keep each bite interesting.
PROPOSED FLAVORWHAT WE’RE DEVELOPING
The formula brief.
The development brief centers on protein, a pleasant bite, and balanced sweetness. We’re exploring lower-sugar formulas without artificial sweeteners. Exact protein content and serving size will depend on the manufacturer’s tested formula.
WHERE IT FITS
Your routine.
Keep one in your bag for a convenient snack around your training schedule or between meals. It is being developed as everyday food; it is not a promise of a particular fitness result.
MADE FOR REAL ROUTINES
Help shape what comes next.
A training session, a busy afternoon, or a day away from home can all call for something convenient. Our Protein Bar concept is intended as a portable snack around those moments. Final serving information will help you decide how it fits your own food choices.
Which Protein Bar flavor would you reach for first? Tell us what you enjoy, what textures you prefer, and what matters most when choosing a bar. Retailers and trainers can also share what their customers ask for.
HELP SHAPE THE FIRST RANGE
Let’s bring it to life.
We’re seeking a U.S.-based manufacturing partner to create high-quality, great-tasting Point Break Performance Bars at an affordable price. Our goal is to keep production costs competitive while delivering quality and value to our customers.
We enjoy working with partners who can help build the Point Break Bars brand. Manufacturers and suppliers can share formula options, minimum quantities, pricing, and lead times. Retailers, gyms, distributors, trainers, and creators can tell us about their business or audience and how they’d like to get involved.
Concept only. No orders are being accepted. Final formula, ingredients, allergens, nutrition, price, and launch timing are not yet confirmed.